MadeIn is a cultural production company created by Shanghai based artist Xu Zhen in 2009. Its playful and provocative works span different genres and media including performance, sculpture, video, photography, internet art, and painting.
“Inventing Ritual” is a 30-40 minutes performance created by more than 20 artists. “Inventing Ritual ” constitutes an innovative method of “diffusion” for Chinese contemporary culture and art. Artists proceed to a ritual practice by itinerating art and creations throughout the world, promoting Chinese culture, and enhancing the understanding of the West about Chinese contemporary culture. “Inventing Ritual” transmits the excellence of Chinese traditional culture, combined with Chinese contemporary inventive spirit. The notion of “Made in China” becomes “Created in China”: a new image of China’s contemporary culture is built, revealing its strength and freshness.